Real conversations with home service business owners who built something real — on trust, referrals, and doing the work right. No hype. No shortcuts. Just the story behind the business.
Candid conversations with home service business owners who built it on sweat, reputation, and word of mouth.
A home service business owner opens up about the real cost of chasing leads through paid platforms — the money spent, the jobs that didn't close, and the moment he stopped. What he found instead is a lesson in how real businesses actually grow.
Watch the EpisodeWatch the full playlist — new conversations dropping regularly
Founder of Connectid. Built for home service business owners who are great at what they do — and ready to stop losing jobs to a missed call.
Ashley started The Handshake Business to put a spotlight on the home service owners who build the real way: on reputation, referrals, and showing up. She works with tradespeople and service businesses every day through Connectid, helping them stop losing revenue to missed calls, slow follow-ups, and after-hours chaos — without losing the personal touch that made them.
Every episode is a no-prep, no-fluff conversation. Just a real business owner talking about what it actually took to build something.
Every episode follows a real conversation — not a script. But these are the themes that keep coming up because they're the ones that matter.
How you got your first customer, your first referral, your first moment someone trusted you with their home.
Missed calls, slow follow-ups, jobs quoted and never closed. The operational chaos that comes with being great at your trade.
How you built your reputation, what you're known for in your market, and how you protect it as you scale.
Referrals vs. paid ads, Google vs. HomeAdvisor — the honest story of what's moved the needle for your business.
How you run the business behind the business: scheduling, follow-up, communication — and where the cracks are.
The vision for the next few years — scaling, stepping back, or doubling down. What winning looks like to you.
If you run a home service business and you built it on referrals, reputation, and showing up — we want to hear from you. No fee. No prep. Just a real conversation.
Getting featured is quick and designed to be zero-stress. We handle everything.
Grab a 45-minute time that works for you. That's it. No questionnaires, no homework.
No prep. No slides. Just a real conversation — the kind you'd have with a customer you actually like.
Your episode goes on YouTube. We give you a clip to share. You get to say you're on the podcast.
Note: There is no fee to be a guest. This is not a sales call disguised as a podcast — though we will mention what we do at the end.