Real conversations with home service business owners about the decisions that changed their P&L.
Home service business owners talking through the decisions that changed how they operate and what they earn.
Watch the full playlist. New conversations dropping regularly.
Founder of Connectid. Built for home service business owners who are great at what they do, and ready to stop losing jobs to a missed call.
Ashley started The Handshake Business to put a spotlight on the home service owners who build the real way: on reputation, referrals, and showing up. She works with tradespeople and service businesses every day through Connectid, helping them stop losing revenue to missed calls, slow follow-ups, and after-hours chaos, without losing the personal touch that made them.
Every episode is a no-prep, no-fluff conversation. Just a real business owner talking about what it actually took to build something.
Every episode follows a real conversation, not a script. But these are the themes that keep coming up because they're the ones that matter.
How you got your first customer, your first referral, your first moment someone trusted you with their home.
Missed calls, slow follow-ups, jobs quoted and never closed. The operational chaos that comes with being great at your trade.
How you built your reputation, what you're known for in your market, and how you protect it as you scale.
Referrals vs. paid ads, Google vs. HomeAdvisor: the honest story of what actually drove revenue for your business.
How you run the business behind the business: scheduling, follow-up, communication, and where the cracks are.
The vision for the next few years: scaling, stepping back, or doubling down. What winning looks like to you.
If you run a home service business and you've made a decision that changed how it operates or grows, we want to hear from you. No fee. No prep. Just a real conversation.
Getting featured is quick and designed to be zero-stress. We handle everything.
Grab a 45-minute time that works for you. That's it. No questionnaires, no homework.
No prep. No slides. Just a real conversation, the kind you'd have with a customer you actually like.
Your episode goes on YouTube, Apple, Spotify, iHeart, and Amazon. We cut shorts and clips and push them too. You get everything to share.
No fee to be a guest. You get the video and clips to use however you want. We'll spend about a minute at the end on what Connectid does, and that's the extent of it.
