Marketing built on strategy,
not just activity.

From a complete Strategy First engagement to ongoing fractional CMO leadership — here's how we work together to build and execute a marketing system that compounds.

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The Path

Strategy before execution — always.

Every engagement starts with Strategy First, so that everything that follows is grounded in research, clarity, and a real plan.

1

Strategy First

4 weeks to build your complete marketing strategy from the ground up

2

Retainer Kickoff

Continue with a monthly fCMO retainer to lead execution and momentum

3

Build & Activate

Campaigns, content, automation, and systems get built and turned on

4

Scale & Evolve

Quarterly strategy reviews keep pace with where your business is going

Service 01

Strategy First Engagement

Where every engagement starts

A complete marketing strategy — delivered in 4 weeks.

Deep research, competitive analysis, persona development, core message, and a 90-day execution calendar. Everything you need to market with clarity and confidence.

$5,000
One-time · Fixed scope · 4 weeks

What's included

  • ✓ Brand, competitor & industry deep research
  • ✓ Full SWOT & marketing audit
  • ✓ 2–4 ideal client personas
  • ✓ Core message & positioning statement
  • ✓ Full customer journey map (7 stages)
  • ✓ Content strategy with 60+ topic ideas
  • ✓ 90-day execution calendar
  • ✓ Growth priorities (top 5–6 initiatives)
  • ✓ Strategy walkthrough session (90 min)
  • ✓ 30-day follow-up check-in

Best for

  • ✓ Businesses doing $500K–$10M+ ready to scale
  • ✓ Companies without a documented marketing strategy
  • ✓ Founders who want real clarity before spending more on tactics
  • ✓ Teams that need a plan they can actually hand to an implementer

Ready to build your marketing foundation? Start with a free 30-minute strategy call.

Book Your Free Call →
Service 02

Fractional CMO Retainer

Monthly strategic leadership

Your marketing strategy, led and executed — every month.

After Strategy First, stay on momentum with a monthly retainer. I act as your Fractional CMO — leading execution, managing vendors, reviewing metrics, and evolving the strategy as your business grows.

$3K–8K
Per month · Based on scope

Included in all retainers

  • ✓ Monthly Momentum Meeting (90 min)
  • ✓ Quarterly Strategic Planning Session
  • ✓ Monthly marketing performance report
  • ✓ Agency and vendor oversight
  • ✓ Priority-based execution guidance
  • ✓ WhatsApp access for quick decisions
  • ✓ ClickUp project management access
  • ✓ AI-powered research & content support

Tier options

  • ✓
    Foundation — $3,000/mo
    Monthly strategy + reporting + up to 5 hrs execution support
  • ✓
    Growth — $5,000/mo
    Full fCMO leadership + 10 hrs execution + content oversight
  • ✓
    Scale — $8,000/mo
    Comprehensive leadership + 20 hrs + full marketing team management

Retainers require Strategy First as a prerequisite — so we both know the plan we're executing.

Book Your Free Call →
Retainer Tiers

Choose the level of support that fits where you are.

Foundation
$3,000
/month · Strategy + direction
  • Monthly Momentum Meeting (90 min)
  • Quarterly Strategic Planning Session
  • Monthly marketing report
  • Up to 5 hrs execution support
  • WhatsApp + ClickUp access
  • Vendor/agency review
Growth — Most Popular
$5,000
/month · Strategy + leadership
  • Everything in Foundation
  • Up to 10 hrs execution support
  • Content strategy oversight
  • Campaign planning + management
  • Monthly content calendar
  • Priority marketing hires support
Scale
$8,000
/month · Full fCMO leadership
  • Everything in Growth
  • Up to 20 hrs execution support
  • Full marketing team management
  • Weekly check-ins available
  • Paid media oversight
  • Annual strategy refresh
Talk about which tier fits →
Add-Ons

Standalone services for specific needs.

Available to Strategy First or retainer clients who need a focused deliverable.

Website Copy Refresh

From $1,500

Homepage, about, and services page rewrites based on your Strategy First core message and personas.

GoHighLevel Setup

From $2,000

Full GoHighLevel buildout — CRM pipeline, scheduling, lead capture forms, and automated follow-up sequences.

Content Hub Build

From $1,200

SEO-focused pillar page with 4–6 supporting blog posts targeting your hub keyword cluster.

Email Welcome Sequence

From $800

5-email onboarding sequence for new leads or subscribers — positioning, value delivery, and CTA.

Marketing Audit Only

$1,500

A full audit of your current marketing presence — channels, messaging, SEO, trust signals — with a prioritized quick wins list.

Competitive Research Report

$800

Deep research on 3 competitors — positioning, messaging, content, SEO, social — with your opportunities identified.

Not sure where to start?

Book a free 30-minute call. We'll talk through where you are and what kind of engagement makes the most sense for your business right now.

Book Your Free Strategy Call →