About Ashley

Marketing strategy that
actually gets executed.

I'm a Duct Tape Marketing Certified fractional CMO who helps growing businesses stop reacting to marketing and start leading it — with a complete strategy, a clear plan, and the senior leadership to see it through.

✦ DTM Certified fCMO

Influential Women Verified

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How I Work

Strategy before tactics. Always.

Most marketing fails because businesses skip the strategy and go straight to execution. I fix that — starting with a complete picture of where you are, where you're going, and exactly how to get there.

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Research first, always

Every strategy starts with deep research — your customers, your competitors, your market. No guesswork, no templates. Real data that drives real decisions.

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A partner, not a vendor

I sit in the strategy seat alongside you — not outside it. That means owning the marketing direction, managing the team, and making sure everything ties to your business goals.

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Built to execute

A strategy that sits in a drawer isn't a strategy. Every engagement ends with a 90-day calendar, clear priorities, and a plan your team can actually run.

My Story

Built for business owners who are ready to grow intentionally.

I started Connectid because I kept seeing the same pattern: great businesses with real products, loyal customers, and genuine potential — stuck in reactive marketing mode. Running ads without strategy. Posting without purpose. Spending without tracking.

As a Duct Tape Marketing Certified fractional CMO, I bring a proven framework that has helped hundreds of businesses build the kind of marketing that compounds over time — not just campaigns that spike and fade.

My work starts with Strategy First: a 30–45 day engagement that produces a complete marketing plan. Then, for businesses ready to execute, I stay on as their fractional CMO — leading the strategy, managing the team, and driving the results.

Let's Talk →

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Duct Tape Marketing Certified fCMO

Trained in the DTM System — the most proven small business marketing framework in the world

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Influential Women Verified

Recognized as an influential leader in business and marketing

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Host — The Handshake Business Podcast

Marketing strategy for home service business owners — by Connectid

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Strategy First Practitioner

Delivered complete Strategy First engagements for businesses from $500K to $10M+

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GoHighLevel & AI Marketing Systems

Expert in building marketing infrastructure that runs without adding headcount

Working Together

What to expect when we work together.

You're in the strategy room — not outside it

You see the research, you review the plan, you choose the direction. This is your strategy, built with you — not handed to you by someone who spent 2 hours on your website.

Direct communication, always

No account managers, no layers. You work directly with me through the entire engagement. WhatsApp for quick questions, Google Meet for strategy sessions.

Deep research before any recommendations

Before I suggest anything, I dig into your customers, competitors, and market. Every recommendation comes with a "why" grounded in data — not gut feel.

You leave with a plan you can execute

The deliverable isn't a deck — it's a decision. A core message you stand behind. A 90-day calendar you can run. Growth priorities your team understands.

Monthly momentum, quarterly strategy

Retainer clients get a monthly Momentum Meeting to review signals and make decisions, plus quarterly strategic planning to evolve the strategy as the business grows.

AI-powered execution

I use Claude, Perplexity, and GoHighLevel to research faster, execute better, and build automation that scales your marketing without scaling your team.

Marketing strategy thatactually gets executed.