Marketing built on strategy,
not just activity.

From a complete Strategy First engagement to ongoing fractional CMO leadership — here's how we work together to build and execute a marketing system that compounds.

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The Path

Strategy before execution — always.

Every engagement starts with Strategy First, so that everything that follows is grounded in research, clarity, and a real plan.

1

Strategy First

30–45 days to build your complete marketing strategy from the ground up

2

Retainer Kickoff

Continue with a monthly fCMO retainer to lead execution and momentum

3

Build & Activate

Campaigns, content, automation, and systems get built and turned on

4

Scale & Evolve

Quarterly strategy reviews keep pace with where your business is going

Service 01

Strategy First Engagement

Where every engagement starts

A complete marketing strategy — delivered in 30–45 days.

Deep research, competitive analysis, persona development, core message, and a 90-day execution calendar. Everything you need to market with clarity and confidence.

Call for pricing
(914) 454-2228 · One-time · Fixed scope · 30–45 days

What's included

  • ✓ Brand, competitor & industry deep research
  • ✓ Full SWOT & marketing audit
  • ✓ 2–4 ideal client personas
  • ✓ Core message & positioning statement
  • ✓ Full customer journey map (7 stages)
  • ✓ Content strategy with 60+ topic ideas
  • ✓ 90-day execution calendar
  • ✓ Growth priorities (top 5–6 initiatives)
  • ✓ Strategy walkthrough session (90 min)
  • ✓ 30-day follow-up check-in

Best for

  • ✓ Home service businesses doing $1M–$10M ready to scale
  • ✓ Companies without a documented marketing strategy
  • ✓ Founders who want real clarity before spending more on tactics
  • ✓ Teams that need a plan they can actually hand to an implementer

Ready to build your marketing foundation? Start with a free 30-minute strategy call.

Book Your Free Call →
Service 02

Fractional CMO Retainer

Monthly strategic leadership

Your marketing strategy, led and executed — every month.

After Strategy First, stay on momentum with a monthly retainer. I act as your Fractional CMO — leading execution, managing vendors, reviewing metrics, and evolving the strategy as your business grows.

Call for pricing
(914) 454-2228 · Monthly · Based on scope

Included in all retainers

  • ✓ Monthly Momentum Meeting (90 min)
  • ✓ Quarterly Strategic Planning Session
  • ✓ Monthly marketing performance report
  • ✓ Agency and vendor oversight
  • ✓ Priority-based execution guidance
  • ✓ WhatsApp access for quick decisions
  • ✓ ClickUp project management access
  • ✓ AI-powered research & content support

Tier options

  • ✓
    Foundation
    Monthly strategy + reporting + up to 5 hrs execution support
  • ✓
    Growth
    Full fCMO leadership + 10 hrs execution + content oversight
  • ✓
    Scale
    Comprehensive leadership + 20 hrs + full marketing team management

Retainers require Strategy First as a prerequisite — so we both know the plan we're executing.

Book Your Free Call →
What the Retainer Also Fixes

Tighter operations.
A team that runs
without you.

Great marketing brings people in the door. But if the team isn't aligned on their roles, the founder becomes the bottleneck — fielding every question, making every call, fixing every breakdown.

We help you build the clarity that stops that. When everyone knows their role, communication flows, accountability kicks in, and the business stops depending on you to function.

🗂️
Everyone knows their role
Clear responsibilities mean no grey zones, no dropped balls, and no one waiting on the founder to make a call they could make themselves.
📉
Less reliance on the founder
When systems and roles are defined, the business runs on process — not personality. You step back without things falling apart.
💬
Fewer communication breakdowns
Clarity kills confusion. When your team knows what's expected and where to go for answers, the constant back-and-forth stops — and everyone gets more done.
🚀
A happier, more productive team
People do their best work when they understand the mission, trust the plan, and aren't stuck waiting for direction. Operational clarity is a culture upgrade.
Retainer Tiers

Choose the level of support that fits where you are.

Foundation
Call for pricing
Monthly · Strategy + direction
  • Monthly Momentum Meeting (90 min)
  • Quarterly Strategic Planning Session
  • Monthly marketing report
  • Up to 5 hrs execution support
  • WhatsApp + ClickUp access
  • Vendor/agency review
Growth — Most Popular
Call for pricing
Monthly · Strategy + leadership
  • Everything in Foundation
  • Up to 10 hrs execution support
  • Content strategy oversight
  • Campaign planning + management
  • Monthly content calendar
  • Priority marketing hires support
Scale
Call for pricing
Monthly · Full fCMO leadership
  • Everything in Growth
  • Up to 20 hrs execution support
  • Full marketing team management
  • Weekly check-ins available
  • Paid media oversight
  • Annual strategy refresh
Talk about which tier fits →
Add-Ons

Standalone services for specific needs.

Available to Strategy First or retainer clients who need a focused deliverable. Call (914) 454-2228 for pricing.

Website Copy Refresh

Homepage, about, and services page rewrites based on your Strategy First core message and personas.

GoHighLevel Setup

Full GoHighLevel buildout — CRM pipeline, scheduling, lead capture forms, and automated follow-up sequences.

Content Hub Build

SEO-focused pillar page with 4–6 supporting blog posts targeting your hub keyword cluster.

Email Welcome Sequence

5-email onboarding sequence for new leads or subscribers — positioning, value delivery, and CTA.

Marketing Audit Only

A full audit of your current marketing presence — channels, messaging, SEO, trust signals — with a prioritized quick wins list.

Competitive Research Report

Deep research on 3 competitors — positioning, messaging, content, SEO, social — with your opportunities identified.

Not sure where to start?

Book a free 30-minute call. We'll talk through where you are and what kind of engagement makes the most sense for your business right now.

Book Your Free Strategy Call →

Not ready to talk yet? Take the free 7-question marketing audit and see where your marketing is leaking.