Free · 7 Questions

Marketing Hourglass Audit

Find out exactly where your marketing system is leaking — and what to fix first.

7 questions. Under 3 minutes. You'll see your results instantly.

Stage 1 · Know

How do new customers typically first hear about you?

A Mostly random — we rely on whoever happens to find us
B Word of mouth, but it's unpredictable — good months and dead months
C Google, referrals, and some social — steady but not fully intentional
D Consistent, multi-channel visibility — we know exactly where leads come from
Stage 2 · Like

When a prospect looks you up, what do they see?

A Outdated website or no real online presence
B Basic website — it exists but doesn't really sell us
C Professional site with good reviews and some social proof
D Compelling brand, clear messaging, strong reviews, and proof of results
Stage 3 · Trust

How do you build trust with a prospect before they hire you?

A We show up, do good work, and hope they trust us
B We have reviews and try to follow up on quotes, but no real system
C Strong review system, case studies, and consistent follow-up
D Reviews, case studies, educational content, and an automated nurture process
Stage 4 · Try

How easy is it for someone to take a small first step with you?

A Call us and we'll give you a price — that's the only option
B We offer free estimates but don't do much to follow them up
C Free estimate plus follow-up texts or calls to close the deal
D Multiple entry points (call, online booking, chat) with automated nurture sequences
Stage 5 · Buy

What's your process when someone is ready to hire you?

A They call, we quote, they decide — no real follow-up system
B We send proposals but close rates are inconsistent
C Structured sales process with follow-up and a decent close rate
D Repeatable system with automated follow-up and consistently high close rates
Stage 6 · Repeat

What do you do to bring past customers back?

A Nothing specific — we wait for them to call us again
B We reach out occasionally but it's not a real system
C Seasonal reminders or reactivation campaigns that run a few times a year
D Automated reactivation system — dormant customers get re-engaged consistently
Stage 7 · Refer

How do you generate referrals from happy customers?

A We hope satisfied customers tell their friends
B We ask sometimes, but there's no consistent process
C We ask every customer and have some kind of referral incentive
D Automated referral system that consistently generates qualified new leads

Calculating your results…

Your Marketing Hourglass Score
-- / 28
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Your Biggest Leak

Full Breakdown

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